Monthly Archives: April 2017

Norman Pattiz And Edison Research Working For The Future Of Radio Marketing

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Norman Pattiz is one of the pioneers of radio base marketing technique that is become famous day by day. He is emeritus chairman and also a founder of Westwood One, a radio giant in the whole state as well as country, led Westwood One to become largest radio network in all states of America. Westwood One is also a provider of sports, entertainment, news, talk, and latest updates about traffic programming for their listener.

PR Newswire believed that Norman Pattiz launched/founded Courtside Entertainment Group in 2010 which based in Los Angeles. That was a company which finances and also produces (on demand of customers) quality programming for multi-platform. CEG is a radio home for famous celebrities such as Bill O’Reilly, Laura Ingraham, Ron Paul and Dr. Drew Pinsky.

After the great success of his other two groundbreaking radio firms, Norman in 2013 launched the fastest growing radio channel “PodcastOne.” Within a matter of few months, PodcastOne became the most sought after radio channel due to the quality of the live program and the quality material that this channel made available to the listener from all states of America.

Today, the popular lineup of brands and personalities of PodcastOne includes Brandi Glanville, Dan Patrick, Kathie Lee Gifford, Dr. Drew, Steve Austin. And few famous that like PodcastOne is Dennis Miller, Adam Carolla, Jillian Michaels, NPR New York, Jay Mohr, NPR Los Angeles and much more and this became possible with hard work and devotion of Norman for his radio channel.

Due to his quality of work and his patriotism, Norman was once appointed by POTUS Bill Clinton following reappointment by POTS George Bus in 2002 to lead the USA Broadcasting Board of Governors. And by exceeding the exceptions of Presidents he received an award “Giants of Broadcasting” from the American Broadcasting and inducted into Hall of Fame of the National Radio.

Norman Pattiz and Edison Research has done a comprehensive research about modernizing the traditional marketing and advertising sector of the radio industry. For that, they have done many surveys and come to different conclusion.

What the thing on which they both agreed is that no one is taking proper care for the radio marketing that’s why this sector is falling day by day. When they have done few test, they received many optimistic results, so they concluded that the thing that is needed now is a little boost and something unique and radio will be back in business again soon.

Entrepreneur Christopher Burch Renovates and Opens the Most Beautiful Resort, Nihiwatu in Indonesia

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Chris Burch is an active entrepreneur with many diverse retail brands. The newest in his scope is in the hospitality market. He bought a beach hotel located on the Indonesian island of Sumba with his friend James McBride, an hotelier. Together they used approximately $30 million to renovate the beach hostel and revived it as a five-star resort with the name Nihiwatu back in 2015. In 2016, the resort was voted the best hotel on earth by Travel and Leisure.


Chris Burch pointed out in an interview with Business Jet Traveller that he bought the hotel for his children as something he hopes they can preserve and give back to the community. He further explained that Nihiwatu was a special, beautiful place and that’s why he did extraordinary things like building a spa under a waterfall and even having a personal butler in each room. See for more details.


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The Wall Street Journal featured Chris and explained that he divided his time between three main locations including Miami, Hamptons and his new resort in Indonesia. The resort comprises of approximately 27 private villa including Burch’s private home. Nihiwatu has since become the biggest local employer for individuals on the island. Moreover, a percentage of the resort’s revenue is donated to the Sumba Foundation. Sumba Foundation is a charitable organization that funds important projects in the local community. Burch and McBride are planning to expand and construct more hotels in Nicaragua and Costa Rica that will be accessed by the millennial tourist.



About Chris Burch


Based, Christopher Burch is the creator and principal of Burch Creative Capital. Moreover, he is a serial entrepreneur in a wide range of markets such as real estate, fashion, technology and now hospitality. His known brand portfolio includes Poppin, ED by Ellen DeGeneres, Cocoon0, and Nihiwatu. He also has a Trademark to some recognized brands like Voss Water, Faena Hotel + Universe, and Jawbone. Burch is passionate about branding, and he applies his sales and marketing expertise to his many business ventures. Chris Burch has over 40 years’ experience as an investor and entrepreneur, participating in the rise of over fifty corporations. What has made him successful is his combination of intuitive understanding of consumer behaviour with multinationals and direct sourcing experience.


Additionally, Chris Burch also worked as a board member at Rothman Institute Orthopaedic Foundation, and he was a former president of The Pierre Hotel Co-op Board. He is also a philanthropist who has donated funds to several foundations including Mt Sinai Hospital in New York, The Henry Street Settlement, The Sumba Foundation, The Child Welfare League of China and The China Association of Social Work.




The Impressive Career of an Investment Guru

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Tim Armour is the Chief Executive Officer of Capital Group, Equity portfolio manager and chairman of Capital Group Companies Management Committee. He is also the principal executive officer of the Capital Group; founded in 1931 by Jonathan Bell Lovelace.

The Capital Group is well known for providing investment management. The company also serves the financial advisors and intermediaries, individual investors, high net worth investors, institutions, and consultants.

Tim holds a Bachelor degree in Business Administration in Economics from Middlebury College. Middlebury is a private college founded in 1800 and is one of the oldest Liberal Arts College in the United States of America. He has been the Fund Advisor of Capital Research and Management Company since 1991. In 1993, he was the Senior Vice President of the American Mutual Fund, Inc.

Investment Expertise Advice
Tim Armour has been in the investment field for 32 years. He advises investors that to sail through the world of stiff competition, they must have superior analytical skills compared to other market participants. He believes that the strategic partnership of Capital Group with Samsung Asset Management [SAM] will enable the two companies to help the Korean people to achieve their long-term investment goals.

Timothy Armour believes that the markets shifts caused by Donald Trump’s presidency are real and they shall lead to economic growth with high inflation rates and high-interest rates.

Tim Armour’s vast knowledge in investment is unmatched. He is undoubtedly an expert, and his prudent advice can never go unnoticed.

What is Wen Cleansing Conditioner?

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Wen Cleansing Conditioner made headlines a few years back after airing infomercials and other heavy, hard-hitting marketing techniques. It worked well, and now the hair care product is used and adored, by many women of all ages. This five-in-one product cleanses and conditions the hair, and de-tangles, too. It works without lather, further saving you time and money, and without the addition of any harmful ingredients. In just three weeks, the Wen Cleansing Conditioner can transform your dull, lifeless hair into extraordinary hair. And, it works on all hair types.

Is Wen Cleansing Conditioner right for your hair care needs? Many women ask this question since they want to use only products that will enhance their hair. Tons of reviews are available online that can help you better understand how women feel about the conditioner. One user, who has fine hair, shares on Facebook her Wen story, and says the product, provided great results that she noticed with the very first product use. This user is one of many happily satisfied Wen users who love the product and the results that it offers.

Chaz Dean ( is the Wen Cleansing Conditioner creator. As an L.A. stylist, Dean has worked with many celebrities over the course of his 20+ year career. The Cleansing Conditioner product is one of many Dean, along with a scientist, developed to provide women phenomenal hair care at home. Using the Wen hair care line is a simple and fun way to get the gorgeous hair that you deserve. For more info, visit

Thor Halvorssen’s Unusual Background And HRF Experiences

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It really is hard to label Thor Halvorssen who has been one of the most outspoken yet hard-to-know leaders in modern human rights activities. His life’s mission has been to expose how bad human suffering is under tyrannical and corrupt governments while also rewarding civil disobedience against attacks on freedom of speech. His most famous achievement has been the founding of the Human Rights Foundation (HRF), a gathering of individuals from all over the world who share how they’ve fought against tyranny in the most creative ways. Halvorssen is a writer at several media outlets including The Atlantic and the Huffington Post and has made appearances on cable news networks such as CNN and Fox News.

Halvorssen has the unusual ethnicity of being both Norwegian and Venezuelan. As a young man he saw the struggles his father and cousin went through in speaking out against political corruption which led to their imprisonment. His mother was also shot but survived an anti-government riot against the dictator Hugo Chavez. His family’s experiences have certainly strengthened his resolve to preach dissidence and civil liberties despite being detained and caught several times in smuggling operations. Halvorssen has mastered the art of going off the grid when he needs to and keeping his contact information hidden.

There have been several stories Halvorssen has lived to tell about that include helping citizens in North Korea and helping prisoners escape. In North Korea Halvorssen and a group of North Korean defectors chose a launch site in South Korea to launch strong helium balloons containing information about the outside world and the dictator Kim Jong Un’s brutality that the government had been trying to suppress. Halvorssen’s efforts from HRF also eventually led to the freeing of Ali Abdulemam, a news writer and blogger who had been imprisoned in Bahrain for writing about human rights violations and telling the truth about information suppression. Some of the films Halvorssen has produced that tell the stories of fights for freedom in oppressed nations include Freedom’s Fury , Hammer & Tickle and The Sugar Babies. Halvorssen is also involved with the Children’s Peace Movement.

How Fabletics is succeeding in Spite of Amazon

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For you to succeed in fashion, you have to have a solid plan on how to deal with Amazon, which controls 20% of the e-commerce market. Kate Hudson’s Fabletics has done exactly that. In just three years, the company has grown its net worth to about $250 million. Fabletics has been able to ride the popularity wave of ‘activewear’ combined with a subscription mechanism. The strategy is quite simple; they give customers convenience and exclusivity.


Old Methods Do Not Work


Most high-end brands have usually relied on brand recognition and quality products. However, that has changed in recent years due to the tough economic environment. That means that brand recognition is no longer a guarantee of making sales. Now things such as the customer’s experience, last-mile service, exclusivity, and gamification are all factors that play into determining how much a company values a product.


.The Company, which likens itself to Apple, says that its strategic position in the market so far has paid off. It plans to open more stores throughout the country in coming months. The company already has physical stores in Illinois, California, Florida, and Hawaii.


Management Reveals the Secret to It Success


The general manager for Fabletics recently revealed that the company’s ability to re-imagine what a high-end clothing line means is amongst the reasons for its success. Besides that, the company credits its membership model, which lets it offer personalized service to its clients as helping it to succeed.


Some of the Strategies Fabletics is using


One of the strategies that the company employs is reverse showrooming. Most high-end brands are being destroyed by showrooms. It has resulted in customers browsing for items and then making their purchase elsewhere. However, Fabletics has found a way to capitalize on showrooms. The result is that over 30 percent of all people who walk into Fabletics stores are already members. Another 25% join the membership program while at the store. When a customer tries on an item of clothing, it is added to their shopping cart. For Fabletics, it does not matter whether the customer makes a purchase offline or online.


Fabletics Makes use of Data


Data plays a big role in the success of Fabletics. They understand that it is important to put the right kind of content in front of customers. The result is that its physical stores are usually stocked with items that are appealing to people in a certain area. However, that is not all they check. The company also has a team that checks the global fashion trends. They will then merge the data with these trends to ensure that clients get what they desire.


Fabletics is Big on People and Culture


Fabletics has faced some major challenges especially as it seeks to expand into new territories. However, it has still managed to find the perfect balance between customer experience, consumer education, and lifestyle. In the recent past, it has averaged growth of about 35% per year, which is awesome by any standards.


Susan McGalla Moved from the Bottom to the Top

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Susan Mcgalla is aspiring a lot of women. She is definitely one of the best people to look to when it comes to marketing success. There is a large amount of respect that is due to Susan and her skills in marketing clothing.

Susan McGalla reigned as the CEO of two different companies. She made sure that American Eagle was one of the best companies for clothing for a very long time. She catered to the needs of consumers, and she made sure that brand awareness of American Eagle was put in place.

Susan has made a plan to help the Pittsburgh Steelers gain the same type of brand awareness with the sports clothing for this team. What she has managed to do is quite impressive, and I believe this is just a portion of what she has been able to accomplish. I’m certain that she will be able to revamp this organization. Susan McGalla definitely knows clothing, and people are going to be amazed by what she does with the Pittsburgh Steelers clothing line.

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It is incredible to see all of the work that Susan has endeavored into in the last couple of years. She has made some great transitions and I believe that her work gives many others the opportunity to explore their own destiny. Susan has certainly helped me discover my passion about marketing. She has also helped me realize that you cannot get to the top without realizing what is happening at the lower levels within the organization. Learn updates from Susan, visit her on .

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