Joel Friant the Ever-Present Habanero Guy

Joel Friant is no stranger to innovation. As a serial entrepreneur he has created numerous products, most famous among them The Habanero Shaker. But there is a lot more to the free market devotee than a successful real estate business, and the moniker of “foodpreneur”. Friant is also avid about helping others find success. He hosts online seminars, publishes articles, and shares his perceptions with all who listen. All he wants is for others to surpass potentials in their lives and occupations. Much like Joel surpassed his.

Before his success with the Habanero Shaker, Friant was known as the “The Thai Guy”. In 1995, he left real estate sales and fashioned the first fast food Thai restaurant. That same year he developed and marketed the Habanero Shaker. Observing how much consumers at his Thai restaurant enjoyed the hot but ultimately flavorful pepper, and how many Habanero shakers lacked actual Habanero flakes, Friant came up with a revolutionary idea. Using real Habanero flakes from the finest peppers, the Habanero Shaker has no additives or salts. It is gluten free making it available to those on a vegan diet and contains just the right mixture of heat and flavor. The shaker was first introduced the same year as his Thai restaurant, and soon found its place on the shelves of some big grocery store chains.

Joel returned to real estate in 2003, building a successful mortgage lending firm. In the wake of 2008’s financial crises Friant began developing revolutionary business concepts, among them the “Income Thermostat”. Lately he has been finding success in online sales, embracing the digital world fully. 2012 saw the return of his famous Habanero Shaker on online markets, Friant also assist with the selling of other products as well. Friant was also one of the early pioneers to invest in Bitcoin. However, despite all these successes, Friant will always be the Habanero guy.

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