In the current cluttered real estate industry, clients are often trained to dance to the rhymes provided by their real estate agents and property developers. In other words, supposing your message is not helpful to the consumer then your efforts in seeking for that extra dollar will go down the drain instantly. As such, positioning is the strategy behind understanding the availability of space as well as the position against what you are offering to the consumers. Like in the case of one famous billionaire who is in the real estate business, Hussain Sajwani has been applying product positioning in his quest to grow DAMAC Properties.
Who is Sajwani?
Hussain Sajwani is a real estate property developer hailing from the Middle East. He was raised by very humble parents who believed in the value of an intact family in the community. As such, his father made sure that he was in a position to learn the retail business as fast as he could. Moreover, he was appointed the shop manager for some time. That in itself was a strategy to expose him to the real world of business and related careers. Well, Hussain Sajwani was too ambitious even as a teenager. Therefore, he decided to pursue his personal business interests instead of sticking around the family business in the hope of inheriting it eventually. For someone who grew up in difficulties, that was a pretty bold move.
By quitting the family business, Hussain Sajwani set himself on a successful yet challenging path. First of all, he joined a school in Baghdad with the intention of pursuing a career in medicine. However, that was short-lived as he changed his mind and moved to the United States of America where he pursued economics and combined it with engineering at the Washington University.
Career and Business
Passing with honors, the business-oriented student decided to delve into the world of careers by working for GASCO Company. Under the leadership of multiple senior executives, he managed to earn an elevation that defined his ability to outperform his peers. Therefore, he thought that it was time to join a different industry. That is how he established a food catering business that served more than 10,000 clients in Dubai.
Dubai’s hospitality industry.
A few years into the business, the DAMAC owner decided to venture into an additional business. This time, he started a real estate company by the brand name of DAMAC Properties. First of all, he identified the relevant market niche where DAMAC Properties would fit in supplying the real estate needs of its clients. After that, he established strong business relationships with the likes of Tiger Woods and Donald Trump. Until now, the duo has been Sajwani’s major associates in the real estate industry.
From the look at his career, it is right to deduce that Hussain Swajani, the DAMAC owner has utilized strong entrepreneurial networks in positioning his brand DAMAC Properties.