Luiz Carlos Trabuco Cappi’s Legacy at Bradesco Bank

     Bradesco Bank has been in existent for over six decades. The company offers distinct financial services in Brazil and has been able to attract thousands of clients. Although it enjoyed leadership success in the private sector, things changed in 2009 after there was a merger between its two close rivals; Unibanco and Banco Itau. The merger, formally known as ItauUnibanco, surpassed Bradesco and became the top ranking bank. Then, the former bank president decided to retire, leaving Luiz Carlos Trabuco Cappi as the successor. Since then, Bradesco has been doing well, making significant progress in all its services and departments.

His success as Bradesco’s leader

After he was named the new president of the company, Luiz Carlos Trabuco Cappi developed a plan that would help him raise the company’s revenue and total assets. His focus was on creating programs that would enable him to attract many investors and generate even more assets. After sharing ideas with his colleagues, he came up with the idea of making an acquisition. He then led Bradesco to purchase HSBC at a cost of $5.2 billion which would allow the company to increase its investment options. In 2015, he proceeded with the plan and the value of the company increased tremendously with more investors yearning to join Bradesco.

For sure, the growth of the company and its position back to the top is owed to Luiz Carlos Trabuco Cappi. Even when he was still a clerk at the company, the Board of Directors had observed him as a loyal employee who could sacrifice a lot to ensure the company progresses.


Will Octavio Lazari Jr. maintain the legacy that Luiz Carlos Trabuco Cappi left? This is a question that lingers in the minds of many, but time will tell. Luiz had started working at the company at a very tender age and has since then remained to prove his leadership and professional abilities. He rose to several positions, but it was not on a silver plate; he dedicated his time and remained committed to ensure that Bradesco became one of the most trusted investment banks.

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