Carlos Alberto De Oliveira Andrade — Respected Doctor Turned Entrepreneur

Carlos Alberto de Oliveira Andrade hails from João Pessoa which is the Paraíba (PB) state capital in Brazil. The medical doctor is a respected physician in parts of North and North Eastern Brazil and around 40 years ago, his profession trajectory inclined towards the Brazilian carmaker and distributor, CAOA. Today, Carlos Alberto is the chairman of the board of directors at CAOA.

In 1979, Carlos Alberto ventured into entrepreneurship after acquiring a Ford Landau from Campina Grande (PB) dealership which unfortunately suffered bankruptcy before any car was delivered. Dr. Carlos Alberto proposed to cater for the bankrupt dealership which he compensated for the Landau prepayment.

The deal was terminated, and CAOA was established with the firm’s name being the reference initials of Dr. Carlos Alberto de Oliveira Andrade. The physician became an entrepreneur and commenced operating at his newly launched company, and in less than six years, CAOA turned out to be the biggest Ford dealership in Brazil.

Today, CAOA is operating in all corners of Brazil representing Hyundai, Subaru and Ford in addition to exclusively importing Subaru and Hyundai models in the country since 1990s. Also, CAOA manufactures the Tucson, iX35, New Tucson SUVs, HR and HD80 trucks at its CAOA Assembly Plant in the city of Anápolis (GO). In its operation span of 40 years, CAOA has sold over one million vehicles in Brazil.

After Brazil opened the doors of imported vehicles in 1992, CAOA did not lose the chance in taking advantage of that opportunity. During the same year, Carlos Alberto de Oliveira Andrade become the exclusive and official importer of French franchise Renault in Brazil whereby Renault turned out to be the leading in sales of the imported vehicles. While in 1998, CAOA commenced official importation of the Japanese brand Subaru and in less than one year after the dealership, CAOA tripled its Subaru national sales.

The South Korea’s Hyundai is another brand that was sold in Brazil but only succeeded under the management of CAOA. In 1999, CAOA started importing and marketing of Hyundai models making it the pioneer of the Tucson model imported cars.

Learn more about CAOA’s history: https://caoa.com.br/historia

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