ClassDojo has now raised $21 million in its Series B round of tech venture funding for an app that connects teachers to parents and helps them communicate seamlessly about student’s, social as well as behavioral development at schools.
How It Help
Communicating the year round and even during the school days, means parents are notified what their children are experiencing, and their behavior is at school all the time. As a result, parents are not surprised by school incidents that are only reported in a once-a-semester teachers-parents meeting. The innovative idea is meant to help parents have positive conversations at home and assist or enhance the learning as well as the development of what their children are doing at school.
How Teachers Use It
Teachers on their part use ClassDojo to create a schedule of activities which are known to parents, normally daily. They can as well use the application throughout a learning day to capture and send photos or even videos to parents showing a student’s current work or participation in other activities.
When it was launched in 2011, ClassDojo’s founders said they saw lots of other education technology businesses to create digital curriculum, online books, and testing platforms. However, they did not see a free and easy-to-use application that can create a culture together with community between parents, teachers, and students.
Today, the company reports that ClassDojo is actively used by teachers in 85,000 schools in the US, ranging from private and charter schools to the largest public schools in the country. Most app users are teaching kindergarten past the 8th-grade classes. For now, the company is focused on distributing this new app to more parents and teachers. The 25-employee firm is not yet generated some revenue.
One thing the owners say they can never do is to make revenue from the user’s data. Instead, they believe they can create some top-notch features and content that parents will happily pay to use. The San, Francisco-based tech firm, has therefore raised $31 million to fund the venture to-date. It has as a result graduated from a leading education tech accelerator, Imagine K12, now a subsidiary of the Y Combinator. The founders see ClassDojo’s user grow from analogous to a tech social network and messaging platforms such as Facebook or Snapchat, although it is an app built purposely for education.
The app will also include transactional features that will enable parents to pay fees via their smartphones for things such as field trips, lunches or supplies, which they currently pay for using cash or checks tucked into their children’s backpack.