Category Archives: Fashion Industry

How Fabletics is succeeding in Spite of Amazon

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For you to succeed in fashion, you have to have a solid plan on how to deal with Amazon, which controls 20% of the e-commerce market. Kate Hudson’s Fabletics has done exactly that. In just three years, the company has grown its net worth to about $250 million. Fabletics has been able to ride the popularity wave of ‘activewear’ combined with a subscription mechanism. The strategy is quite simple; they give customers convenience and exclusivity.

 

Old Methods Do Not Work

 

Most high-end brands have usually relied on brand recognition and quality products. However, that has changed in recent years due to the tough economic environment. That means that brand recognition is no longer a guarantee of making sales. Now things such as the customer’s experience, last-mile service, exclusivity, and gamification are all factors that play into determining how much a company values a product.

 

.The Company, which likens itself to Apple, says that its strategic position in the market so far has paid off. It plans to open more stores throughout the country in coming months. The company already has physical stores in Illinois, California, Florida, and Hawaii.

 

Management Reveals the Secret to It Success

 

The general manager for Fabletics recently revealed that the company’s ability to re-imagine what a high-end clothing line means is amongst the reasons for its success. Besides that, the company credits its membership model, which lets it offer personalized service to its clients as helping it to succeed.

 

Some of the Strategies Fabletics is using

 

One of the strategies that the company employs is reverse showrooming. Most high-end brands are being destroyed by showrooms. It has resulted in customers browsing for items and then making their purchase elsewhere. However, Fabletics has found a way to capitalize on showrooms. The result is that over 30 percent of all people who walk into Fabletics stores are already members. Another 25% join the membership program while at the store. When a customer tries on an item of clothing, it is added to their shopping cart. For Fabletics, it does not matter whether the customer makes a purchase offline or online.

 

Fabletics Makes use of Data

 

Data plays a big role in the success of Fabletics. They understand that it is important to put the right kind of content in front of customers. The result is that its physical stores are usually stocked with items that are appealing to people in a certain area. However, that is not all they check. The company also has a team that checks the global fashion trends. They will then merge the data with these trends to ensure that clients get what they desire.

 

Fabletics is Big on People and Culture

 

Fabletics has faced some major challenges especially as it seeks to expand into new territories. However, it has still managed to find the perfect balance between customer experience, consumer education, and lifestyle. In the recent past, it has averaged growth of about 35% per year, which is awesome by any standards.

 

Everyone Is Treated Well With Adam Goldenberg’s Company

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These days, people are aware of more things that are happening behind closed doors with companies. Among the companies in the fashion industry that are showing a lot of respect in the industry is TechStyle on Bloomberg. It has shown that there is a harmonious work environment where people are treated as if they are valuable. The energy that they bring to the company is very positive. Therefore, people who work there enjoy their days. This is actually a very important thing to achieve with TechStyle for many reasons. The treatment of employees at https://www.crunchbase.com/person/adam-goldenberg#/entity is going to translate to the products that are offered to customers.

In a company that takes care of the employee, the products that are put forward are going to have a much higher quality on cnbc.com. Therefore, they will be more durable as opposed to companies that treat their employees in cruel ways. Fortunately, Adam Goldenberg avoids remote warehouses and decides to keep all production of products in house. In this way, they can be sure that the products that are made are done so in friendly conditions. Adam Goldenberg understands the stigma that comes with companies that do everything they can to cut corners. Adam Goldenberg avoids shortcuts because he wants people to be treated well. Therefore, he will only support companies that make the effort to treat their employees in reasonable ways.

This great treatment of people makes it easier for people to be passionate about what they are doing. Adam Goldenberg himself enjoys working with people that are passionate about what they are doing. This type of passion is very important because they are often faced with challenges on what they can do to bring forth products that will move the fashion industry forward. In the end, it is about providing customers with fashion that will raise their confidence and other aspects of their self esteem.

Fabletics and the Work that Kate Hudson Put into Company

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There are a lot of women that are going to be impressed with Fabletics. This is the clothing line that has given people access a whole new world of active wear that Kate Hudson is bringing to the mainstream. She has made a name for herself as a major motion picture actress. She has starred in a lot of romantic comedies, and there is no doubt that she will continue her career in entertainment. Right now, however, she has made it her duty to build a career as an entrepreneur with Fabletics. This is where her heart is, and her active wear clothing line has made it possible for people to really improve the way that look when they are working out. This is what Kate Hudson has been passionate about, and it is evident that women can relate.

 

When people visit the website they are able to get a feel for what Hudson is doing. She is not leaving the active wear or athleisure wear to anyone else to develop. Kate is modeling these clothes so this must be the pride and joy of the products inside of the Fabletics franchise. There are a lot of clothes that are available on the website, but there are some obvious standouts. These are called Kate’s Picks. That is something that shows that she really is dedicated to making this brand stand out. She is giving it her all by personally going through and making picks on what she likes the most. This is a telling sign of the time and commitment that she has put into building up this brand. There are a lot of people that know about Fabletics because the core of the customer base was built online. This is just a fraction of what this company is set to gain. As time progresses it is obvious that more people will find out about Fabletics through the physical stores.

 

There is definitely a lot of room for growth, and 100 stores in the next 5 years is what Kate Hudson is aiming for. This could truly take this company to another level. Many people that may not be fans of buying before they try things on are not going to be interested in the brick and mortar stores. This is a sign of potential growth and profits via people that do not like to shop on the Internet.

Fashion Moves Towards A Cure For Breast Cancer: Kate Hudson Partners With FTBC

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Kate Hudson, the gorgeous actress, mother, fitness enthusiast, and designer on Instagram, has teamed up with the prestigious Council of Fashion Designers of America and proudly holds the honor of this year’s ambassador for Fashion Targets Breast Cancer (FTBC.)

The partnership with her three-year-old fitness apparel brand Fabletics is an exciting prospect for Hudson. Hudson calls the partnership a “no-brainer,” and explains, “I think every person has had an experience, or a friend, or parent or themselves, that has been diagnosed with breast cancer. When you think about it, it’s very scary, but we’ve come so far… We’ve got more and more survivors, but it’s something that’s still very much a part of our lives.”

Hudson’s brand Fabletics is known for their stylish, accessible, and high-quality activewear. The partnership is a perfect fit with Fabletics and its co-founder Hudson, who has agreed to serve as the FTBC ambassador for October.

Celebrating 20 years as the nation’s most effective fashion movement, Fashion Targets Breast Cancer is zeroing in on the ultimate goal. They look forward to eliminating the threat of breast cancer deaths by the year 2050. FTBC is working with designers such as Hudson and women everywhere to turn the goal into a reality.

Working with the FTBC gives Hudson an outlet to further her passion for supporting and motivating women to lead healthier and more active lives. Hudson explains that she is “honored” to be an ambassador. As a longtime supporter of the FTBC’s cause, Hudson is proud to be given the opportunity to use her creativity from Fabletics as a way to spread awareness, empower, and support the fight against breast cancer.

As part if the partnership with FTBC, Sourcing Journal Online has launched an exclusive FTBC-branded athletics outfit for this year’s Breast Cancer Awareness Month. The three-piece look features a sports bra, tank, and capri sport pant. The proceeds of the athletic wear sale benefit the FTBC.

Hudson created the line with wearability in mind. For the cause, she wanted to make clothes that women would actually want to wear. Hudson explained, “It’s important for the outfit to be a really great outfit. I want people to not only purchase it for the right reason, I want them to love it.” Hudson poured over every detail of the project, even the shades of pink chosen for the collection were particularly matched to Hudson’s vision. Hudson wanted a pink with a little substance. Of her choice she said, “I obviously wanted to do something pink, but we wanted to up the color. It’s a pink with some depth to it.” It is worth noting that Hudson follows an impressive list of former FTBC Ambassadors including Christy Turlington, Karolina Kurkova, Naomi Campbell.

Learn more about Fabletics: http://www.techstyle.com/fabletics/

Fabletics in the Fall

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Fabletics always has new outfits every season. Currently they have some new outfits for those who need fall workout wear or athleisure wear for athleisure fashion. Fabletics sells enough athleisure wear that can be worn in warmer or cooler climates.

Fabletics is an athletic and athleisure wear company. It is a branch of the JustFab fashion retail company and has a similar online sales system that JustFab has. Customers of Fabletics are able to shop as guests or as members though, which is not something JustFab offers to their customers. The best deal for the Fabletics company clothing is to join as a member.

A few of the warmer weather tops from Fabletics are athletic wear, long sleeved tops. The Sophie Lace Tunic is made of lace, but it is excellent to layer over a long sleeve plain colored shirt or sweater. It comes in the color spruce, a deep green color. The Fabletics Burnout Sweater is super cozy. It has a grayish floral designed pattern all over it. The Ginger Pullover has a peep hole in the back of it for style, but is otherwise a warm option. It comes in coral, black and grey colors.

For bottoms that are fall ready, Fabletics sells many long and comfortable leggings. They sell both patterned and solid color leggings. The Lisette High Waist Leggings are full length and have a high waist. They come in solid black or blue colors. The Clover Legging II has a slight peep hole in the shin region that is designed in a triangular shape. The leggings come in blue/black, black and black with a slight deep greenish blue floral print on the shins. The Salar Leggings have strong, bright prints in nearly every shade of the universe.

The Fabletics company have some accessories that would also work well during the fall. They sell no show, cute little socks. It’s always a good idea to get fresh socks when the weather is cold. The Lily Scarf from Fabletics may be worn like poncho, scarf or as a shrug. The Lily Scarf comes in black or grey. Seamless leg warmers are also sold by Fabletics. These handy leg warmers keep legs extra cozy during workouts or during cool weather. The Jersey Reversible Beanie hat can keep your head warm during the cold month. It comes in pale red with grey on the other side, black and grey, black with zebra print on the other side and constellation pattern with black on the reverse side.

Dresses for All Occasions by Fabletics

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Fabletics’ upcoming retail store openings are a constituent of JustFab that was set up in 2013. The idea to create the clothing line came when Kate Hudson presented her outfits to the CEOs of JustFab. Kate Hudson is a Hollywood actress with a great sense of fashion. She also likes to live healthily and therefore she is always active.

Fabletics has become popular since it came into place. The company is now present in Europe, Canada, and Australia among other regions in the world. Fabletics prides itself in making clothes that motivate their customers to live actively. They provide solutions for women who like to play with their children or those whose jobs involve sweating to ensure comfort through the day.

During an interview with Marie Claire Magazine, Kate Hudson talked about the athleisure dresses that Fabletics was about to drop. She also talked about brand of high-performance swimsuits they were about to launch. The athleisure dresses seek to provide girls with clothes that are appropriate for multiple occasions. The swimsuits can also serve as a sports bra for the ladies who love laying on the beach and not get into the water.

Kate told Marie Claire that the products they were coming up with would ensure that the ladies were comfortable when going out at night. The athleisure dresses are set up to flow with anything you are doing. Women who enjoy hiking can comfortably go out. Performing light exercises during the hikes become easier since embarrassing moments do not happen.

Read more: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

The athleisure dresses make sure that ladies do not need to wear ordinary bras anymore. The Tropez dress, one of the clothes in the brand, features a built-in bra. Kate assured the clients that even the dresses that do not have a bra are as comfortable to wear without a bra. The material used in manufacturing the attires ensures that the body appears as desired. The dresses are also at reasonable prices to reach out to new clients. The material ensures that you do not require to wear Spanx anymore.

See: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores

For beach lovers, the high-performance wear swimsuits make sure that one can run around the beach and take part in any activity they want. Many fear that maybe the breasts may fall out while wearing ordinary swimsuits. Fabletics brings confidence to ladies wearing their products by avoiding embarrassing moments.

Kate Hudson revealed that the company was strategizing ways that they could use to make the brand a high fashion product. She said that they knew that it would be an expensive venture, but they would find means to push the product higher. Kate said that at the company was concentrating on giving their devoted customers quality products at reasonable prices.

JustFab Curvy

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JustFab is the Internet sensation offering fashion advice and fashionable styles from its huge collection of handbags and shoes, gorgeous jewelry and the fashion staple, denim. Formerly called JustFabulous, the internet subscription service is now proudly offering plus-sized fashions for those women who have been disregarded by the mainstream fashion industry. In a recent offering from the CurvyFashionista, the 35 piece JustFab plus-sized collection was introduced.

The fashion industry with its centers in Paris, Milan, and New York does a disservice to the women they are supposedly catering to with their designs. This industry has a history of using models whose physical structures are not representational of the American female physique. The models are much taller than the average American women. But the greater disservice is that the fashion models, themselves, are dangerously thin, anorexic. Male models are presented with normal bodies in comparison to their female counterparts. The bodies of most female fashion models are almost without form and substance. Designers of women’s fashions seem to draw their designs on these stick figured women, and usually, these clothes when purchased do not enhance those women who are carrying a little too much weight.
Read more:
JustFab: Women’s Shoes, Boots, Handbags & Clothing Online
JustFab’s Women’s Shoes, Designer Purses, Sandals, Women’s Accessories
JustFab | CrunchBase

JustFab has the answer and an appealing approach to fashion. Their subscribers can easily view photos of normal and even plus sized women wearing the fashions for sale by JustFab. Fashion magazines tend to follow the dictates of the fashion industry in presenting only slightly more robust versions of the stick thin fashion model.

The woman who peruses the pages of the Curvy Fashionista or pays attention to JustFab will be rewarded by learning about pertinent fashion information, and by having sensible fashion rules explained to them.

Take advantage of the worthwhile fashion advice coming from the staff at JustFab and The Curvy Fashionista, all you have to do is sign up, and you are on your way to a beautiful, more fashionable life.



Learn more about JustFab:
http://www.retailmenot.com/view/justfab.com