Every once in a while, there comes a time when an industry is ripe for a change. It is at this point when someone is going to have the best chance at bringing forth something that is going to change the industry for the better. This is one thing that Whitney Wolfe Herd has done with dating. For those that want to change an industry, there is a set of steps to take. The first step is looking at all of the issues that are common in all of the products and services of a given industry. One of the best ways to do this is by looking at all of the comments. Another thing to do is experience the services of the industry.
One thing that Whitney Wolfe Herd has done before changing the online dating industry was look at what the users had to say about dating apps. She has collected notes and even met with some others in order to help formulate a plan that is going to help her bring forth something that is different. One thing she has looked at is online dating from both the perspective of the man and the woman. Men have complained about not being able to make connections and get dates. This has helped Whitney decide on a new format that she feels is going to help the market.
One thing that she has thought about is the unspoken rule in dating in which men have to initiate. There have been enforcement of this rule by some men when women have initiated. Some men have the attitude that a woman who approaches is not worth their pursuit. However, Whitney Wolfe Herd believes that this is not a reasonable rule. Also, a man that is comfortable in his masculinity is going to be okay with a woman approaching him. Therefore, Bumble has been released with this adjustment to the configuration which makes it so that men can’t approach a woman. Women have to approach the man in Bumble.
This is one example of changing the industry for the better. As Whitney has shown, it takes believing in something, researching an industry, and then moving forward with something that is different than what has been done before.
In this world that is ruled by the top juggernauts, it is hard to get your business noticed. It seems these giant corporations have the monopolized the market share for several sectors. However, this has not stopped Kate Hudson’s new enterprise, Fabletics, from taking Amazon head-on.
Many business analysts were surprised at this move since Amazon already has a 20% market share in the fashion e-commerce sector. However, with her bold approach, Kate Hudson has been able to increase Fabletics’ estimated worth to $235 million in just three years. This increase is a 200% growth since its founding. She was able to take on Amazon and increase her business’ value by perfecting reverse showrooming.
Showrooming has been the curse of most brick or mortar businesses. Showrooming is where people browse a product they are interested offline, only to go online and order that same product for a lower cost elsewhere. Under Kat Hudson’s guidance, Fabletics was able to turn this trend around and use reverse showrooming to their advantage.
To make reverse showrooming work, Kate Hudson and Fabletics had to build relationships with the community through various events and activities. These connections allowed them to get to know the local markets and dealers before opening a store. Through this building of relationships, 30-50% of the people who walked through the doors of one of Fabletics’ retail locations was already a customer. 25% of those coming in who were not yet customers were subscribers to Fabletics by the time they checked out.
The reason such a large number of people become subscribers after visiting a store is that Fabletics is obsessed with their customers. They are in it for you. Fabletics actively collects, manages, and responds to thousands of online customer reviews a day. They have accumulated over 30,000 reviews on Trustpilot and hold an average TrustScore of 8.2. This obsession can be seen statistically in the fact that 85% of their sales come from repeat customers.
Kate Hudson said that she was heavily involved in Fabletics since day one. She personally reviewed the budget, consulted in social media strategy, and implemented clearer communication. Kate is a hands-on owner. She has been clear that she plans on being involved for the foreseeable future. She is in this for the long haul. This passionate commitment is why Fabletics has received such a high customer satisfaction score around the worldwide web.
People that have experienced Whitney Wolfe knows one thing for certain : she kows what she wants. There are quite a few people that are fans of the Bumble app that Whitney Wolfe has created, and much of what she has done has been by way of her own decision making.
A lot of people are going to appreciate what someone like Whitney Wolfe brings to the table because she is a very ambitious person. She has always had a desire to go after exactly what she wanted. Now that she is married it is obvious that she may have been even more ambitious than people assumed.
When Whitney Wolfe set out on a journey to find the right mate she knew that many others would also have a desire to find a mate as well. This is one of the reasons that she was accessible as she was with Bumble. She received input from females that worked inside of the Bumble headquarters, and she also put her mind into knowing what women were looking for.
As Whitney Wolfe set out on a mission to build her company she would also interchangeably put time into building a valuable relationship with a man by the name from Michael Herd. This relationship would turn into an engagement. Michael would be the fiance that would turn into the grooming that walked Whitney Wolfe down the aisle this year.
The wedding ceremony was held on the Amalfi Coast, and there were a lot of things that made the wedding grand. People that take a look at the pictures that are posted on Twitter can see the long beautiful wedding dress with an extremely long train.
They can get a glance at the decorations that were in place for the wedding reception. Whitney Wolfe gives people a great look into her personal life, but she has also continued to provide people with a great amount of details about her work ethic in the business world as well.
Even at a time where many other people were looking at the dating app world as something that was dominated by men Whitney Wolfe did not shy away from the fact that she was creating a feminist dating app. Whitney Wolfe has always been willing to go against the grain and this gave her a completely different platform. That is why many women have embraced the Bumble app.