Nicolas Krafft is the Vice President of Global Business Development at L’Oréal. Nicolas Krafft studied Business Management from the University of St. Gallen and Corporate General Management Programme from INSEAD. In L’Oréal Paris, Nicholas Krafft has worked on various posts like general manager, deputy general manager, marketing director Asia and Marketing Director Kerastase.
On the 30th of September, 2018, in the sizzling Paris, over the river Seine, was organized the second annual show of beauty and fashion by L’Oréal Paris. During the catwalk, all the models were dolled up perfectly, occupying the spotlight, presenting the new looks of the new season. Along with this, L’Oréal Paris provided a chance for analyzing their commitment and dedication towards beauty and fashion industry. It was an open event, and the general public had access to it. The event was honored by the presence of some dominating personalities of beauty, fashion and silver screen. At L’Oréal Paris, this year, the main theme was associated with the beauty of women.
The whole event was uprooted on the floating runway of River Seine in the heart of French capital. The whole pathway was designed specifically for this annual show, and it was around 60 meters long. Eight days were contributed to the setting up and taking down of this runaway. Celebrities like, Eva Longoria, Louise Bourgoin and Elle Fanning did an amazing walk. Paralympic ski champion, Marie Bochet, also walked for L’Oréal Paris. He is the new ambassador of the named company. Diversity and versatility remained at its peak throughout the event.
Latest designs, trends, looks, and wears were showcased appealingly. L’Oréal Paris’s Global Hair Artist Stéphane Lancien and Global Makeup Artist Val Garland, came up with 70 unique get-ups for this specific event. Thirteen fashion brands like Sonia Rykiel, Balmain, Isabel Marant, Miu Miu, Chopard, etc. partnered with L’Oréal Paris.
Giant screens were also implanted which attracted and allowed lots of tourists and public to enjoy the live show from the bank of River Seine. Drones were also used, which captured the glamorous event from all angles. The entire event was broadcasted in 30 countries.
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