L’Oreal Paris held its second annual fashion and beauty show on September 30th, 2018. Held on the river Seine in Paris, the show consisted of a floating catwalk which took eight days to set up and pull down. Some of the notable names at the event included models such as Eva Longoria, Louise Bourgoin, and Elle Fanning. Other famous names present at the event were L’Oreal Paris’ new ambassador and Paralympic ski champion, Marie Bochet, and Game of Thrones’ Nikolaj Coster-Waldau, aka Jaime Lannister. The show was dedicated to affirming the company’s dedication to making fashion and beauty more accessible while showing off the season’s new looks.
In preparation for the event, 70 new hair and makeup looks were created by Stephane Lancien and Val Garland, L’Oreal Paris’ Global Hair Artist and Global Makeup Artist respectively. Some of the 13 partner fashion brands who were crucial to making the show a success include Chopard, Miu Miu, Sonia Rykiel, Isabel Marant, and Balmain. Drones were used to film the entire event which was broadcast simultaneously in more than 30 countries. Passers-by and tourists also got the opportunity to watch the show for free from giant screens set up for the occasion. All this is in line with L’Oreal Paris’ commitment to bringing beauty to everyone worldwide.
Nicolas Krafft is L’Oreal’s General Manager, Pulp Riot International, a position he has held since January 2019. Some of the other positions he has held at the company include as the Vice President of Global Business Development, Deputy General Manager Eastern Europe, General Manager, Marketing Director Asia, and Marketing Director Kerastase. For his education, Nicolas Krafft attended the University of St. Gallen and INSEAD for his Business Management and Corporate General Management programs respectively.
Nicolas Krafft is highly skilled in sales and marketing. He also has strong leadership skills and expertise in strategy and operations for global brand management. Consequently, when it comes to working with direct sales forces, distributors, and agents, he is the go-to guy. His skills in specific product development together with the setup of business model played key roles in helping him launch cosmetic brands in seven countries across Asia. He is fluent in English, French and German and has extensive international experience.