Norman Pattiz is one of the pioneers of radio base marketing technique that is become famous day by day. He is emeritus chairman and also a founder of Westwood One, a radio giant in the whole state as well as country, led Westwood One to become largest radio network in all states of America. Westwood One is also a provider of sports, entertainment, news, talk, and latest updates about traffic programming for their listener.
PR Newswire believed that Norman Pattiz launched/founded Courtside Entertainment Group in 2010 which based in Los Angeles. That was a company which finances and also produces (on demand of customers) quality programming for multi-platform. CEG is a radio home for famous celebrities such as Bill O’Reilly, Laura Ingraham, Ron Paul and Dr. Drew Pinsky.
After the great success of his other two groundbreaking radio firms, Norman in 2013 launched the fastest growing radio channel “PodcastOne.” Within a matter of few months, PodcastOne became the most sought after radio channel due to the quality of the live program and the quality material that this channel made available to the listener from all states of America.
Today, the popular lineup of brands and personalities of PodcastOne includes Brandi Glanville, Dan Patrick, Kathie Lee Gifford, Dr. Drew, Steve Austin. And few famous that like PodcastOne is Dennis Miller, Adam Carolla, Jillian Michaels, NPR New York, Jay Mohr, NPR Los Angeles and much more and this became possible with hard work and devotion of Norman for his radio channel.
Due to his quality of work and his patriotism, Norman was once appointed by POTUS Bill Clinton following reappointment by POTS George Bus in 2002 to lead the USA Broadcasting Board of Governors. And by exceeding the exceptions of Presidents he received an award “Giants of Broadcasting” from the American Broadcasting and inducted into Hall of Fame of the National Radio.
Norman Pattiz and Edison Research has done a comprehensive research about modernizing the traditional marketing and advertising sector of the radio industry. For that, they have done many surveys and come to different conclusion.
What the thing on which they both agreed is that no one is taking proper care for the radio marketing that’s why this sector is falling day by day. When they have done few test, they received many optimistic results, so they concluded that the thing that is needed now is a little boost and something unique and radio will be back in business again soon.