Status Labs is an online crisis management firm headed up by an ambitious entrepreneur named Darius Fisher. Fisher originally did work as a political consultant and a copywriter, but eventually started up his own business for doctoring digital reputations for clients. Fisher has said he’s gotten his inspiration for the work he’s done through reading Dale Carnegie’s book How To Win Friends And Influence People. Fisher has worked with people of all walks of life from average joe small business owners, to major icons such as billionaire businessmen, politicians, and other celebrities when their reputations have taken hits and needed fixing.
Fisher took an interest in online reputation doctoring after he himself was the victim of a story that leaked out damaging his reputation, and causing him to want to help others that may have gone through similar situations. Fisher’s company tackles cases of damaged reputations that may have happened as the result of a hacker gaining access to a social media profile, or as the result of stories circulating around the internet that may or may not be true. The way that Status Labs fixes the client’s reputation is to make sure that web pages hosting good content that outweighs the bad press, show up at the top of search engines like Google and Bing. Fisher also tries to make sure that if the real story is appropriate to tell, that it gets out and dispels false or only partially true rumors about a client.
Fisher has also advocated for trying to prevent crises from happening in the first place by taking steps to keep bad press from leaking out about a client. Such steps would be keeping social media profiles free of personal information as much as possible, going through and making sure data brokers don’t have that information on file, clients searching their name to see what comes up in public search engines, and taking extra security steps to make sure websites or social media are not breached. Fisher’s mission has been to give those whose sins may have been small, or that may have been misunderstood a second chance at life, but he does vet his clients to make sure his company is not involved in covering up criminal activity.