The role of technology in elections in the current century is something that no political party that is going into elections today can try to do without. It will almost be a clear loss. Technology is being used in almost every human activity, and political campaigns have not be left behind. The role of technology started in the election of 2008 when President Barack Obama was elected following an intensive campaign that incorporated the use of technology supplied by a firm known as NGP VAN. This election proved that it was possible to influence the outcome of the election by engaging in technology-based voters’ mobilization strategies.
NGP VAN has been providing service in technology-based mobilization strategies since 1997. Its impact was however felt after the 2008 election and later affirmed by the reelection of President Obama in 2012. It was not by luck that they won in the first round, they confirmed it in the second round. In subsequent elections, the role of technology in tracking the voters’ database has become even more aggressive. NGP VAN is promising to make political parties run their campaigns efficiently by taking over operations of voters canvassing. Politicians do not need to go to the grassroots level in order to meet the people; they can do it by utilizing the platforms available through application of technology.
One of the campaign tools employed by President Obama in 2008 was to run a platform called Pollwatcher. This was a mobile application that linked the campaigns of the president to supporters of his candidature. The platform acted as the link between the party and the supporters. The party could track fundraising initiatives as well as locate key supporters of the party and therefore being able to influence them to come out and vote for the candidate.
NGP VAN has been working with the Democratic Party and have assisted the party in establishing strong foundations that is based on technology methods of managing its campaigns. Today, the company which is based in Washington DC maintains a database of voters’. The database is paperless meaning it is easier to manage when professionals such as NGP VAN do it.
NGP VAN provides the best service to its clients since they continuously update their strategies to ensure that they are up to date with the current situation in the political and technological arena. The company aims to help political organizations win elections.