Every once in a while, there comes a time when an industry is ripe for a change. It is at this point when someone is going to have the best chance at bringing forth something that is going to change the industry for the better. This is one thing that Whitney Wolfe Herd has done with dating. For those that want to change an industry, there is a set of steps to take. The first step is looking at all of the issues that are common in all of the products and services of a given industry. One of the best ways to do this is by looking at all of the comments. Another thing to do is experience the services of the industry.
One thing that Whitney Wolfe Herd has done before changing the online dating industry was look at what the users had to say about dating apps. She has collected notes and even met with some others in order to help formulate a plan that is going to help her bring forth something that is different. One thing she has looked at is online dating from both the perspective of the man and the woman. Men have complained about not being able to make connections and get dates. This has helped Whitney decide on a new format that she feels is going to help the market.
One thing that she has thought about is the unspoken rule in dating in which men have to initiate. There have been enforcement of this rule by some men when women have initiated. Some men have the attitude that a woman who approaches is not worth their pursuit. However, Whitney Wolfe Herd believes that this is not a reasonable rule. Also, a man that is comfortable in his masculinity is going to be okay with a woman approaching him. Therefore, Bumble has been released with this adjustment to the configuration which makes it so that men can’t approach a woman. Women have to approach the man in Bumble.
This is one example of changing the industry for the better. As Whitney has shown, it takes believing in something, researching an industry, and then moving forward with something that is different than what has been done before.
For details: www.instagram.com/whitwolfeherd/?hl=en